Sachin and Babi met as students at the Fashion Institute of Technology (FIT), where they were instant friends. The two were cut from the same cloth, bonding over their common interests, ambitions and upbringing in India.

Friendship grew into love, and soon after, a company. Together, Sachin and Babi built a design and embroidery business, working for top houses including Oscar de la Renta, Carolina Herrera, Jean-Paul Gaultier and Manolo Blahnik, among others. Sachin and Babi were one of fashion’s best kept secrets behind-the-scenes, until they set out on their own.

Driven by a commitment to incredible craftsmanship and a desire to connect with customers, Sachin and Babi launched our brand. By owning a family-run factory in Mumbai, we are able to control the design and production process from start to finish, cutting out the middlemen. The result: extraordinary clothing and accessories with tremendous value.

1994

Sachin and Babi meet at FIT

1996

Sachin & Babi get married in New Delhi

2009

Sachin & Babi launch their first ready-to-wear line.

2011

Sachin & Babi open their flagship store on Madison Avenue.

2013

Sachin & Babi are inducted into the Council of Fashion Designer of America.

2015

Sachin & Babi introduce their fashion jewelry line.

2016

Sachin & Babi present their first Bridal collection.

2017

Sachin & Babi introduce Ahluwalia, a designer label developed exclusively for Saks Fifth Avenue.

We own our family-run factory in South Mumbai, giving us complete control over the design process, from sampling to production. Without extra layers of middlemen, we minimize costs and create value for you. Our designs are known for embroidery, texture and color, crafted with the utmost precision. Every detail is important, from the best fabrics sourced in Italy and Spain to intricate thread-work done by second-generation craftsmen who have worked with us for decades. Traditional Indian embroidery techniques meet a modern sensibility. The result: ready-to-wear that feels made for you.

OUR CRAFT
OUR BRAND

THE VISION

“We believe life is for living. Enjoy it. We love a reason to gather, to celebrate, to commemorate moments to surround yourself with great people. What you wear to those occasions, big or small, sets the tone for how you feel. We strive to create a collection that, through extraordinary construction and design details, strikes the right note between fancy and fun, exceptional and real fashion you can truly live in. Because to us, a design in a closet is just a garment; a design on a woman is fashion.”

–Sachin and Babi Ahluwalia

THE COLLECTION

Sachin and Babi is the destination for occasion dressing, offering you extraordinary clothing and accessories with tremendous value. Wether it’s a floor-length sequin skirt that upgrades her outfit or a pair of statement earrings, each piece is artfully designed to dress up your most important moments.

OUR BRAND