The Pre-Fall 2019 Collection
Vogue Runway, By Steff Yotka
Plenty of fashion brands obsess over seasonal storytelling and far-flung muses. But what if instead of spinning a fantasy, a brand told a story about reality? That’s what’s been happening at Sachin & Babi for several seasons now. Sachin and Babi Ahluwalia have reconnected with their customer through e-commerce and a new store uptown; they’re letting her help guide the brand into the future.
What they’ve learned, in addition to expanding their sizes, is that every collection needs legibility. The quality of ideas is no matter if shoppers can’t figure out where to find it. Here, they’ve expanded an offering of black and white separates—easy, sleek, each coordinating with one another. They’ve also grown their evening-separates business to reflect the way that modern women are dressing at night, while repackaging their gowns in one black and navy section and another filled with every color of the spectrum.
All this organization would be a moot point if design-wise the brand hadn’t also evolved its language. Even with taffetas and fuchsias and lamé-speckled organzas, the collection has a more casual ease than seasons past. Garments, like an asymmetric-hem tunic or a polka-dot silk dress fall around the body, highlighting, not restricting, a woman’s curves. Both pragmatists and dreamers will be pleased.
Discover the full collection on Vogue Runway.